Be a Tree Child Bite Prevention Program - Reference Area  Doggone Safe home

Program Description: The Be a Tree Program is a dog bite prevention education program designed for primary school age children...find out more

Find a Presenter: Check our on-line directory for a presenter in your area

View Testimonials: Download PDF

Become a Presenter: There are several ways to become a Be a Tree presenter...find out more

Presenters - Be on TV:  Contact your local cable company...find out more

Presenters - Promote the Be a Tree Program:  There are lots of ways to promote in your local area...find out more

Teacher Kit: A self guided teacher's kit is available for purchase...find out more

Supplementary Materials: Educational materials to leave with students are available for purchase...find out more Download flyer and price list CAD USD

Become a Sponsor: Sponsors can participate in the Adopt-a-Classroom program and provide branded material for students and the classroom...email for details

Downloads: Teacher Kit materials and new items not included with the kits can be downloaded from this reference page... click here for list

FAQ - Be a Tree Program Technical and Content Issues

FAQ - Booking a Program

FAQ - Becoming a Presenter

FAQ - Becoming a Sponsor

 

Promotion Ideas for the Be a Tree Program

 

Potential Sponsors:

  • Local banks

  • Local Rotary Club or other service clubs

  • PTA or PTO groups

  • Recreation Centers

  • Local Pro Sports Teams

  • Local Community-Minded Businesses -  2 or 3 could co-operate and share the cost

Groups that may host a free or paid program:

  • Girl Scouts

  • Private Schools

  • Neighborhood Associations

  • Breed and dog training clubs

  • Daycare facilities

  • After school care facilities

  • YMCA

  • Local Toys R Us and Babies R Us (free - call to find out when the next Baby Days or community info day is)

  • Local home school groups - search the web or ask your local community services office

  • Local vets and pet supply stores

  • Church groups

  • Mother's groups

  • Animal shelters

  • 4H Club

Promotion ideas:

  • Local magazines, newspapers and radio

  • Bulletin boards in libraries, stores and community centres

  • Local cable company - call them to suggest they come and tape a session (get permission from the school first)

  • Contribute articles to local newsletters - don't throw them out - find out how you can submit an article - you can use any article found at the Doggone Safe website (unless otherwise noted) or in the newsletter as long as you give credit and include the Doggone Safe web address

  • Go to local networking groups and show them the Be a Tree program - your chamber of commerce may have a list of these

  • Join Toastmasters and give a speech about the Be a Tree program - this can be an excellent networking group

  • Volunteer to do a presentation in return for a free booth or table at local events

Call your local family friendly radio station and ask if they will run Doggone Safe public service announcements. This would be most likely to be accepted at key seasonal times. For example:

  • during dog bite prevention week (3rd week in May),

  • before the holiday season,

  • when kids get out of school for spring break,

  • when kids get out of school for summer vacation.

Click here to download Doggone Safe PSA scripts

Download letter to principal and press release

Download promotional video clip

Download testimonials

 

Order free copy of Neighborhood Journal video with Kerry Potter-Kotecki  - professionally produced - shows clips from Be a Tree presentation, interviews with Kerry (as mother of a mauling victim), school teacher, school social worker and local dog trainer.

Order a free copy of a Be a Tree presentation by Ruth Smiler - shows entire presentation - professionally produced

To order, make a donation to Doggone Safe through the webstore of $5 per DVD (members) or $10 per DVD (non-members) to cover materials, shipping and handling - indicate which DVDs you would like by entering "Ruth video", "Kerry video" or "both videos" in the referal code box, or send an email to doggonesafeorder@doggonesafe.com telling us that you made a donation and indicating which videos you would like.

 

Be a Tree Program Downloads

License Agreement

Teacher/Adult Feedback Form (NEW - not in printed kits)

Teresa's Tips for Teachers

Introductory Letter to Principals  - can be customized (available to licensed presenters on Doggone safe Letterhead) (NEW - not in printed kits)

Script summary (detailed script also comes with the kit)

Press Release - can be customized (NEW - not in printed kits)

Teacher Follow-up Activities

Flyer Listing I'm Safe Supplementary Materials

Snarly Dog Photo (large file 3.9 MB)

Price Lists for Supplementary Materials  CAD$   USD$

Student Award Certificate

Download video clip - Ruth Smiler - partial Be a Tree presentation - professionally produced (complete version can be purchased)

Student Feedback Form

1 Page flyer describing the Be a Tree kit (NEW - not in printed kits)

Testimonials (NEW - not in printed kits)

 

 

FAQ - Technical and Content Issues

Who created the Be a Tree program and has it undergone peer review?

The Be a Tree program was created by Joan Orr and Teresa Lewin (click here for bios). The program was developed over a five year period with extensive testing and revision along the way. Many experts have reviewed the program and their input has been incorporated. Reviewers have included professional animal behavior specialists, veterinary behaviorists, general practice veterinarians, dog trainers, elementary school teachers, early childhood education specialists, humane educators, humane society professionals, social workers and mental health professionals.

Panting can be a sign of stress in a dog - why do you tell children that panting dogs are happy?

A panting dog is dealing with the stress by panting. A stressed dog that is not panting is much more dangerous because it has no mechanism to relieve the stress and is therefore more likely to react. Not all stress is bad stress. The dog might be waiting for a child to come and say hello. The waiting and wondering causes mild stress and the dog starts to pant. "Are we going for a walk?", "Are you going to throw that ball?", "Am I getting the cookie?" These are all circumstances that will cause panting due to mild stress and anticipation. We are trying to keep things simple for children. They obviously cannot be expected to tell the difference between a dog panting under mild stress or a dog panting with rapid frantic breaths that indicates extreme stress (still a dog less likely to bite than a highly stressed dog that is not able to pant). Other things that the children learn during the program should prevent them from interacting with a dog panting out of extreme stress. They are taught to stand sideways and allow the dog to sniff their fist. A very nervous dog is apt to move away and not come forward to sniff - so they would leave that dog alone. They may also see the half moon eye or the fore paw lift and realize that the dog is anxious. They are taught that if the dog stops panting when they approach it, that the dog does not want to meet them. Hopefully, handlers whose dog is very anxious will say no, when a child asks to  pet the dog. So for the most part a panting dog is a dog waiting with happy anticipation for something good to happen, or at least is a dog that is dealing with its stress. The panting/not panting differentiation is simple for children and immediately rules out many dogs that they may otherwise have wanted to pet and gives them a way to decide whether their own dog (who is the one most likely to bite them anyway) is open to interaction with them. We also teach that children should ask the dog handler to tell the dog to sit before they meet it. The command "sit" is a stress reliever for most dogs because it is familiar and generally has a positive association and gives the dog some control of the situation. A dog that does not sit for the handler is not under sufficient control for a child to pet. An extremely anxious dog is unlikely to follow instructions and is ruled out on that basis, whether panting or not.

Why does Doggone Safe not allow live dogs in Be a Tree presentations given on behalf of the organization by licensed presenters?

Live dogs distract the children and the majority of dogs do not enjoy handling by large groups of children. Doggone Safe cannot evaluate the temperament and handling skills of all dogs and handlers that may want to be involved in the program. Even certified therapy dogs, service dogs, guide dogs and dogs that have passed the canine good citizen test are not evaluated for their ability to handle crowds of children or to be petted by many children. Service dogs or guide dogs required by presenters should be placed where they cause the least possible distraction and the children should be told that the dog is working and that they will not be able to pet it. Click here for a more detailed explanation

Why do you tell children to fold their hands and look at their feet in the tree position?

Folding their hands gives the children something to do with them and makes them less likely to put their hands up. Some dog bite prevention programs advise putting hands in pockets and backing away (child could trip), or folding hands across the chest. Bringing hands up towards the face like this brings the attention of the dog up towards the face. Keeping hands low keeps dog's head low. Here is a series of photos that illustrates this. The movement of the hands upward attracts the dog to move closer and investigate the hands. The dog's head tends to follow the hands. A smaller dog might even jump to check out the hands. This puts the dogs teeth closer to the throat and face.

 

 

We have tested many tree configurations with kids and friendly dogs and overly excited puppies and the less movement the better.

We suggest that children watch their roots grow (look at their feet). This gives them something to look at other than the dog. It gives them a positive image to focus on (roots growing). We also tell them to count in their head to the highest number they know, over and over until help comes or the dog goes away. This gives them something to do with their minds while they are frightened. We have tested looking at feet versus looking ahead with groups of adults. Everyone reported that it is easier not to look at the dog while focusing on your own feet. Every person admitted to sneaking a peek at the dog while trying to look ahead, but not if they were looking at their feet. Children respond much better to specific instructions such as "look at your feet". There is no interpretation involved with this and it is easy to remember. "Look ahead" and "look at something in the distance" or "look up to the sky" are too non-specific and require judgment. In a high stress situation, the less judgment a child needs exercise the better.

Someone suggested to us that it is better for the child to look ahead (but not at the dog) so that they will know when the dog is gone. So we tested this also. Even with your head down a person can see at least 40 feet ahead and to the side, certainly far enough to be able to know if the dog is still in the immediate area. Try it yourself.

 

I was told to try to block the dog with a book or knapsack if attacked. Why is this not in your program script?

Some dog bite prevention educators do suggest this. If we receive the direct question "What if the dog is coming at me even though I am standing still?" we will give this as an option for older children. That is hold up a book or knapsack so that the dog bites this first. We stress that if the child stands still and quiet the dog will most likely go away eventually.

We have had many stories of the tree working even with a moving and pushy dog. See our January and February 2005 newsletters for two such stories. Movement is a major trigger and even trying to block with a knapsack etc may backfire since the kids are moving, probably looking at the dog and acting like victims. Some people suggest that if a dog is coming fast and looks aggressive and there is time, then trying to feed it a book or knapsack may be a good idea. But then what? If they move away at that point the dog will most likely leave the object and chase them. If they stay still then the dog may lose interest in the object and approach them again. So there is not much difference here from just standing still in the first place. What if the dog was not intent on biting, but the child thought it was and the object enraged or excited the dog? A bite could be provoked that would not otherwise have happened. Unfortunately if a dog is really intent on attack there is really nothing a child can do to prevent it. This is a rare situation and most dogs do not want to attack. If the dog is predatory, then standing still is the least interesting thing to the dog. If the dog is aggressive then standing still is the least threatening thing to the dog.

No-one has tested this with children in a real-life situation for ethical and safety reasons. We have seen a mock situation in a video in which a child is holding a knapsack and backing away while the dog jumps and barks at him. In this scene the dog does not back off and in fact appears to be getting more excited. There is no evidence that backing away and holding out the knapsack is discouraging the dog from attacking. In this particular situation the child could trip and fall backwards while walking backwards which would almost certainly trigger an attack.

We like to keep it simple and stick to the be a tree message, because it really is the most likely thing that will save the child's life and does not require any decision making in a time of extreme stress.

 

Your program does not talk much about dog bites to the children - why is this?

The Be a Tree program is designed to prevent the situations that lead to bites. The program uses mostly positive messages and does not intend to frighten children by talking about dogs that might bite them. The program gives children the tools they need to evaluate what the dog is thinking and decide whether that dog wants to meet them. We prefer to have them thinking in terms of whether the dog wants to meet them, rather than whether the dog is likely to bite them. The program teaches them to interact only with happy receptive dogs in appropriate ways under adult supervision. They learn more about what they should look for and what they should do as opposed to what they should not do.

 

Some of the program content seems too advanced for younger children - what age is the program aimed at?

The Be a Tree program is ideal for children in grades 2-3 and is suitable for up to grade 5 and for younger children as well. The program has been tested with junior kindergarten up to grade 5. Individual presenters can gauge the level of the audience and adapt the level of detail accordingly. We have used the program with veterinary students and college level veterinary technician students to teach about dog behavior and even they learned a lot from it. We are conducting an ongoing survey of teachers and will discover what they think about the age appropriateness of the program. We will make recommendations to presenters based on this feedback when it is available. The program was reviewed by several elementary school teachers and early childhood educators to ensure that the content and level of detail is appropriate.

 

Why do you ask that the dog be sitting before the child pets the dog?

A dog that is not under sufficient handler control to sit on command is not reliable enough to be petted by a child. This is a very easy way for a child to make a judgment and rules out a great many dogs with a simple step. Perhaps when enough children begin enforcing this rule, dog owners will become more diligent in teaching good manners to their dogs. This idea was suggested to us by Summer Epinger of D.A.F.E.Y. (Dog Awareness for Everyone Including Youth).

 

Why do you ask the child to allow the dog to sniff their fist in greeting the dog?

Is is an important social aspect of dog culture to sniff in greeting. Dogs that are suddenly touched will naturally turn to see who is there and may even snap if surprised. Many dog bite prevention programs recommend offering a fist rather than a flat hand. One reason for this is that a fist can be less threatening since if the dog has been hit, it is more likely that the owner uses and flat hand rather than a fist to discipline the dog. Another reason is that little fingers can be mistaken for treats, especially if they smell tasty. The most important reason is that if the dog does bite, there is less likelihood of serious damage and no chance of having a finger bitten off.

 

Why do you recommend that the child scratch the dog on the side of the neck?

Most dogs enjoy a scratch on the side of the neck. This does not involve the child's hand coming over the dog's head and keeps the child's face away from the dog's face.

Some bite prevention programs suggest that the child should pet the dog on its back. We have tested this method (with adults) and have found that this can startle the dog causing it to turn toward the child. With a large dog and a small child this results in face to face interaction. Even if the dog already knows someone is there it most often turns it's head toward the source of the touch. Many dogs find a hand on the back to be a threatening gesture and try to move away. Some turn and snap without fully investigating the reason for the pressure on their back.

 

When is it safe for the child to leave the Tree position after an encounter with a dog?

When the dog has lost interest and moved away or when help comes and the dog has been secured. If the child is in doubt they should maintain the tree position. If the child moves and the dog resumes interest then the child should be a tree again.

 

Does Being a Tree work in a real-life situation? Will children remember to do this?

We have had several reports from parents of children (and even adults) being a tree in a real life situation. The tree has worked to make the dog go away in all reported cases. We have used the tree in combination with clicker training to teach many puppies not to jump. You can read about some of the real-life cases in the Case File sections of the Doggone Safe newsletters. See the tree in action in the Speak Dog video available for free download.

 

 

FAQ - Booking a Program

How do I book a Be a Tree session for my group?

Click here to find a presenter. Your local veterinarian, groomer, trainer, pet sitter or other canine professional may offer the Be a Tree program.

You can book a program by sending calling toll free 877-350-3232 to see if there is a presenter working in your area. Or send an email to one of the following Doggone Safe Co-ordinators:

In the USA:

New York - Kerry Potter-Kotecki

Other USA - Jen Shryock

 

In usa:

Quebec - Sherry Utter

Eastern Provinces - Tonji Stewart

Other usa - Joan Orr

 

If you would like to do your own presentations in-house you can purchase the Be a Tree teacher kit.

How much do Be a Tree sessions cost?

The cost per session is $150 for programs booked through Doggone Safe. The money is used to pay the presenter for some of their time and to off-set the cost of program development, shipping and printing costs for educational materials produced by Doggone Safe.

Some Doggone Safe members offer programs free of charge on a completely volunteer basis. Your local co-ordinator will be be able to tell you if there is a free program available in your area. If you live in Ontario or Saskatchewan, you may be able to access a free program through the Ontario Association of Veterinary Technicians or the Saskatchewan Veterinary Medical Association, courtesy of your local veterinarian. Ask your local vet if they offer the Be a Tree program.

Will the children receive colouring books and other take-home materials?

The basic program (delivered free if available or at a cost of $150) gives the children a photocopied certificate that reminds them of the key safety messages and has a place to draw a picture of something they learned. Some presenters may also give out the Free colouring book entitled "Fido Friend or Foe" produced by State Farm Insurance - this is available only in areas where a State Farm Insurance office operates. Doggone Safe provides bookmarks and stickers on request to presenters - subject to availability.

Take-home and classroom materials can be purchased to ensure that the children receive these. These are sometimes purchased by a sponsor and can be branded with the sponsor's logo and contact information. Anyone can purchase any of the available take-home and classroom materials. These are described on the Be a Tree information page in the supplementary materials section.

If you know of a potential sponsor in your community (your PTA or school parent advisory committee for example), send us an email with their contact information and we will send them sponsorship information.

 

 

FAQ - Becoming a Presenter

How do I become a Be a Tree presenter?

You can purchase the Be a Tree teacher kit, review the learning video that comes with the kit, review the supplied script and other materials, practice on friends and family a few times and you are ready to present the program. More info about becoming a presenter...

Does Doggone Safe screen presenters?

Doggone Safe does not screen presenters. Anyone who purchases the kit can do the presentation. In order to do the presentation on behalf of Doggone Safe and become eligible to be a paid Doggone Safe presenter, you must sign the license agreement and provide additional information about yourself to Doggone Safe.

How much do presenters get paid?

Doggone Safe pays $100 per presentation to licensed presenters who are Doggone Safe members and who book programs through Doggone Safe. Most presenters start by doing volunteer programs. Presenters are paid for the actual programs that they present, but are expected to volunteer time in promoting the program and making sure that all necessary materials (e.g. photocopies) are available. If presentations are more than 1/2 hour drive away, Doggone Safe will attempt to negotiate a travel expense allowance from the program recipient or sponsor.

Presenters are only paid for programs booked through Doggone Safe. These are still considered to be non-profit presentations since Doggone Safe dose not make a profit. You cannot represent yourself as presenting for non-profit Doggone Safe unless programs are booked through Doggone Safe.

You can do programs on your own as a volunteer without booking through Doggone Safe. You can run presentations at your own facility on a for-profit basis, but you cannot indicate an affiliation with non-profit Doggone Safe.

 

How do I arrange for presentations?

There are various ways you can arrange for presentations.

  • You can run them at your own facility if you have a dog training room or other suitable area. You can do these at no charge or charge an entry fee. Please share with Doggone Safe if you charge a fee ($10 per presentation would be appreciated).

  • You can approach local school principals or school boards (in some areas programs require board approval) to tell them about the program. A letter to the principal can be downloaded and modified to suit your needs. Doggone Safe members can can attach the Doggone Safe logo to their own letterhead - the  logo can be downloaded from the Doggone Safe members-only page. Licensed presenters who are Doggone Safe members and working on behalf of Doggone Safe can get this letter on Doggone Safe letterhead.

  • You can send a press release to local media informing them of the availability of the program and hope for calls as a result of this. Download a press release that you can modify.

  • You can run a free program and try to get your local cable company and/or radio and/or newspaper to cover it. This will generate interest from other schools and potential sponsors.

  • You can approach your local school parent council or PTA and ask for their support for the program.

  • You can approach local church groups, boy scouts, girl guides or scouts or other community groups to see if they would like to pay for the program (or you can volunteer).

  • Visit your local business community breakfast meeting or other such group and present the program to generate interest from the local business community.

  • Volunteer to present the program at local libraries and at local community events.

  • Team up with you local animal shelter and offer the program as a fundraiser.

It is easier to offer free programs than to offer programs that must be paid for. If you would like to be paid, the best approach is to work with Doggone Safe so that the program can be advertised as supporting a non-profit organization. Doggone Safe will help members who are licensed Be a Tree presenters to prepare and submit funding proposals to local businesses or community groups. You must identify the potential sponsor. More information is available at the Members-only page.

 

How does the booking and invoicing process work for programs paid for by the customer?

If you are a licensed Be a Tree presenter and a Doggone Safe member and you would like to arrange for presentations at local schools for which you will be paid by Doggone Safe, the steps are as follows

  1. You identify the customer (school, dog club, youth group etc) and inform them of the program. You can visit, call, email or send them the  letter to the principal which you can modify to suit your needs. Be sure to use the version that indicates the cost of the program.

  2. If they agree to book a program and to pay the $150 fee they will arrange the presentation date through you.

  3. It is up to you to decide how many children you are comfortable presenting to at one time - we recommend 50 and not to exceed 100.

  4. You inform us by email or phone that the program is booked and we will send the customer an invoice for $150 payable to Doggone Safe.

  5. You arrange for the printing of the individual certificates that are given to each child (often the school will photocopy these for you if you ask), keep the receipt if applicable and include it when you invoice Doggone Safe.

  6. If you would like the certificates to have the name of your business printed on them, you can submit your logo and business name and we will send you a file with your information on the certificate. You are responsible for paying for printing if your name is printed on the certificates.

  7. If you wish to pay for shipping for bookmarks you can order these free from Doggone Safe subject to availability.

  8. If you wish to give out stickers with the name of your business on them please contact us to arrange this.

  9. You deliver the program and then invoice Doggone Safe for $100 plus the cost of photocopies (black & white - not color).

  10. Doggone Safe will collect payment from the customer and will pay your invoice.

More information is available at the Members-only page.

 

How does the booking and invoicing process work for sponsored programs?

If you are a licensed Be a Tree presenter and a Doggone Safe member and you would like to arrange for presentations at local schools for which you will be paid by Doggone Safe, the steps are as follows

  1. You identify potential sponsors and send them information about Doggone Safe sponsorship options - more information at the member's web page.

  2. If a sponsor agrees to pay for a program, you inform Doggone Safe and we send them a cost proposal by email that they sign and return to confirm that they agree to the terms.

  3. Doggone Safe works with the customer to arrange for the production of any supplementary give-away materials the customer has ordered. This will be shipped to you when it is ready so that you can take it when you go to do the presentations. Please allow at least 4 weeks for this process.

  4. You identify the customer (school, dog club, youth group etc) and inform them of the program. You can visit, call, email or send them the  letter to the principal which you can modify to suit your needs. Be sure to use the version that indicates the program will be sponsored and is free to them.

  5. You book the programs with the customer - there is no charge to customer since the sponsor is paying.

  6. Doggone Safe invoices the customer and collects payment.

  7. You invoice Doggone Safe for $100 per presentation plus the cost of photocopying the individual certificates that each child will receive. You may be able to invoice for travel expenses if this has been pre-approved. Doggone Safe pays your invoice.

  8. Doggone Safe send the sponsor a thank-you certificate and posts their logo at the Doggone Safe website.

More information is available at the Members-only page.

 

 

FAQ - Becoming a Sponsor

How do I become a Be a Tree sponsor?

Send us an email and we will work with you to develop a sponsorship program that meets your needs and those of your community.

 

What are the benefits of becoming a Be a Tree sponsor?

  • The Adopt-a-Classroom program is a socially responsible way to keep your business and brand in front of families.

  • The program brings your business to the attention of new customers and promotes customer retention.

  • Your logo and information will be printed on the nationally recognized I’m Safe educational materials received by each child in the program.

  • Your business will be publicly recognized for your sponsorship and participation.

  • Your logo with a link and acknowledgment of your sponsorship will appear on the Doggone Safe website for the duration of the project and until the end of the current calendar year.

  • You will receive a sponsor recognition certificate for display.

  • This program will benefit the community by teaching children, and by extension their families, how to read dog body language and be safe around dogs.

  • This will reduce the bite risk for children and hopefully also reduce the number of dogs surrendered to shelters or euthanized for behaviour problems.